Data Survey Results and Analysis

What To Do

My demographic for the Social Media survey was college students 18 – 25 years old and the results from were a real eye opener to me. From  the survey I learned that the best ways to reach my target market is through Facebook, YouTube, and MySpace. Here is the break down

-   98% have a Facebook and visit it 15 times a week.

-   50% have a YouTube account and watch 12 videos a week.

-   48%have a MySpace but only visit it 2 times a week.

This shows me that if I have a really focus on making my presence on these three social network that I can be seen by my target market almost 30 times a week.  This is very doable if I use Facebook Fan pages, groups, and also a Youtube account.

What Not To Do

I also learned from this survey what not to do. For example 50% of people didn’t know what a RSS feed is and of the remaining 50% only 20% subscribe to one.  RSS feeds can be effective but my target market isn’t using them, so I should again put most of my time and focus on getting a better Facebook and YouTube following.

I also learned that if I were to start contacting my people by email that I should do it between 12 – 7pm. My data results show that 67% of those surveyed check their email between 12 – 7pm with an additional 15% after 7pm. So if I want to be at the top of my target markets inbox when they open it I should send them later in the afternoon.

Lastly I learned that as for right now people are not really using Twitter or Podcasts.

-    87% of those surveyed didn’t have a Twitter account, and had no idea what the purpose of twitter was

-    80% of those surveyed didn’t use podcasts

These are two great ways to really get a strong social media presence but wouldn’t be very effective for this market.

Possibilities for Skewed Results

The results of the survey has been very helpful in showing me on where and how I need to focus my attention for getting a hold of this market through social media, but I can see several  ways that the results could have been misleading

-    People put multiple answers for one question.

-    The layout of the quiz was if you didn’t have an account then you don’t use that site, so many people left the YouTube question blank even though I know these people use YouTube frequently.

-     People didn’t know how to classify a smart phone.

-    Of course the person inputting the data could of mis-added or misplaced some numbers that threw off the whole chart.